Rebecca Ragain, writing and marketing services

As a freelance writer, I split my work hours between penning editorial articles for newspapers and magazines, and creating copy for Web sites, brochures and other marketing pieces. I also manage marketing projects such as newsletters and advertising campaigns, on a contract basis.

I keep the editorial and marketing branches of my business separate, but I enjoy them equally. Both forms allow me to use my skills to connect with strangers through the medium of words.

For articles, my goal is for readers to walk away with a clearer understanding of the topic, whether I'm outlining the phases of a construction project or describing a choreographer's creative process.

Copywriting for marketing materials requires clarity, too. I love the challenge of distilling the essence of an organization into one paragraph, or crafting a message that speaks to a campaign's intended audience.

About the book:"Brew to Bikes: Portland's Artisan Economy" 

Click here for details.

E-newsletter education

Workshop: E-Newsletter Make-Over

Next date TBD

If your e-newsletter program is more than six months old, there’s a good chance that the glow has worn off. Typical problems include:

• trouble keeping delivery consistent
• difficulty coming up with article ideas
• stagnant or declining response rates
  

Workshop attendees will receive advice specific to their current e-newsletter programs, as well as learning from other participants' e-mail marketing experiences.

Re-imagine your e-newsletter program!

Comment from an e-newsletter class participant:

"I have really enjoyed learning from you. You have been extremely helpful and encouraging."

— DJ Rayley, professional dance instructor and choreographer