Rebecca Ragain, writing and marketing services

Sending a regular e-newsletter is a low-cost, high-return way to keep a business front and center with current and potential customers, increasing both sales and visibility. You can reach 2,500 contacts — and track their responses — for much less than it would cost to print 2,500 postcards, much less mail them.

As a professional writer and marketing communications specialist with nearly a decade of experience, I can help you create an e-newsletter program suited to your unique needs. Then I’ll manage that program for you. All you have to do is share your marketing goals and then enjoy the results of strengthened relationships with your contact base.

Sign up for "E-Marketing Memo," my monthly e-zine with tips to help you build your business.

E-News with Ease

Here’s how it works:

Prepare a road map
Before I write a word, we’ll discuss your e-marketing goals. Do you want to stay in touch with potential clients? Drive traffic to your Web site? Sell an e-book or other promotional product? Together, we’ll work up a cohesive e-newsletter plan that will advance those goals.

Hit the ground running
Because I’m already familiar with e-marketing services, working with me will ensure that your e-newsletter program gets off to a smooth start. You won’t have to personally learn the ins and outs of list management, headline formatting and other details. Your customized e-newsletter will look professional — and its message will come across loud and clear.

Adjust to the terrain
By analyzing who reads each e-newsletter issue — and which parts of it inspire action — I can help you determine which topics, products or services most interest your contacts. Through ongoing improvements to the e-newsletter program, I’ll help you meet your customers’ needs.

Why hire me?

For more than four years, I have planned, launched and managed e-mail marketing programs for clients ranging from writing coaches to restaurants, from performing arts organizations to green builders. I can help you create an e-newsletter program that serves your goals and offers value to your audience. I can also write newsletter content, ensuring that your subject lines sing and your articles entice.

Ready to learn more?

Contact me to schedule a free, 30-minute consultation to discuss your e-marketing goals and decide which solution is best for you.

Option 1

E-News with Ease, a full-service package to get your e-newsletter off the ground

Do you want a successful e-newsletter program that builds your business without adding significantly to your employees' workload or your own?

Through the full-service E-News with Ease package, I'll handle the details of set-up, take care of ongoing maintenance tasks, and create each and every newsletter. 

Your main task is to decide what you'd like your e-newsletter program to do for you. I'll do the rest.

Option 2

Consultations and classes for do-it-yourselfers

You enjoy the nuts-and-bolts aspects of e-newsletters, such as formatting and metrics, but haven't had time to get an e-newsletter program off the ground. Or maybe you already have an e-newsletter, but you're not satisfied with its results.

As an alternative to the full-service package, I offer one-on-one consultations. Examples of consultation topics include generating ideas for newsletter content; choosing an e-marketing provider; building permission-based contact lists; and improving open rates.

Or, sign up for one of my group e-newsletter classes.

Coming up:

E-Newsletter Make-Over Workshop, 6:30-8:30 p.m., Thursday, Oct. 14

Workshop attendees will receive advice specific to their current e-newsletter programs, as well as learning from other participants' e-mail marketing experiences.

Re-imagine your e-newsletter program!

Sign up now to benefit from my 10-plus years of marketing experience and knowledge of e-mail marketing trends and best practices.

The workshop will be held in downtown Portland, in the Dekum Building at SW 3rd and Alder. Workshop fee is $35. Enrollment is limited to 5 students.

Email or call (503.261.3967) to request more information or to register.